In Focus

Some pretty interesting technology comes out of Silicon Valley all the time, but what I read about today has me REALLY intrigued. Lytro, a start-up company has some pretty exciting camera technology on their hands. Essentially, their new technology uses a “special sensor called a microlens array” (NYTimes.com) to capture far more light data from many different angles than your average camera is able to, and what this translates to is no longer having to focus a shot. Or, even being able to choose later on in the editing process where the focus of the shot should be.

© Brandie Raasch

Imagine putting the above into editing software and being able to decide you would rather focus on the flower in the back right corner. I can definitely see the usefulness of something like this, particular for photojournalists or even perhaps wedding photographers, any photographer who shoots a lot of candid shots and could use those extra seconds that it takes to focus a shot would likely find this a great tool.

What do you think? Will this kind of technology have staying power? Will the consumer market buy into it?

-B

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About Brandie

I'm a freelance photographer based in Paris.
This entry was posted in Business, photography and tagged , , , , . Bookmark the permalink.

2 Responses to In Focus

  1. Ali says:

    Very beautiful flower shot..

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