In Focus

Some pretty interesting technology comes out of Silicon Valley all the time, but what I read about today has me REALLY intrigued. Lytro, a start-up company has some pretty exciting camera technology on their hands. Essentially, their new technology uses a “special sensor called a microlens array” ( to capture far more light data from many different angles than your average camera is able to, and what this translates to is no longer having to focus a shot. Or, even being able to choose later on in the editing process where the focus of the shot should be.

© Brandie Raasch

Imagine putting the above into editing software and being able to decide you would rather focus on the flower in the back right corner. I can definitely see the usefulness of something like this, particular for photojournalists or even perhaps wedding photographers, any photographer who shoots a lot of candid shots and could use those extra seconds that it takes to focus a shot would likely find this a great tool.

What do you think? Will this kind of technology have staying power? Will the consumer market buy into it?



About Brandie

I'm a freelance photographer based in Paris.
This entry was posted in Business, photography and tagged , , , , . Bookmark the permalink.

2 Responses to In Focus

  1. Ali says:

    Very beautiful flower shot..

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